Principal Economists Dwight Steward discusses the economic impact of Tesla beginning production in Austin, Texas, with KEYE-TV Journalist Jessica Taylor.
With new production beginning in January 2022, Dr. Steward believes more jobs and infrastructure will follow. He agrees with expert projections of 5-15,000 jobs being created because the onset of production will result in more jobs and infrastructure. Likely, it will be closer to 15,000 because factory jobs have the potential to create a lot more opportunities according to Steward. Unlike their competitors, Tesla has had no labor and chip shortages.
Elon Musk announced near the end of 2021 that the headquarters will be moving to Austin alongside the gigafactory which began construction during the Summer of 2020.
Check out EmployStats very own Dr. Roberto Cavazos discussing several solutions designed to prevent PPC Fraud.
EmployStats economist Dr. Roberto Cavazos finds that economic loss from pay-per-click (PPC) is on the rise as fraudulent activity risks have increased as many large corporations use this platform. According to Dr. Cavazos, approximately $144 Billion is spent on paid and social search globally. However, according to empirical-based research, 14% of PPC was fraudulent making the economic loss to $23.7 Billion by the end of 2020.
What exactly is PPC fraud? According to bigcommercec.com, PPC fraud can be defined as individuals, computer programs, or generated scripts exploiting online advertisers by repeatedly clicking on a PPC advertisement to generate fraudulent charges. Dr. Cavazos stated there are several techniques used to perform these acts including competitor clicks, clicks by automated clicking tools, and robots or other deceptive software. To counteract these invalid clicks, Google is taking a proactive approach by automatically filtering any click that is considered invalid, however many clients find this safeguard to be a lot more complicated than beneficial.
Dr. Cavazos reported the economic loss that has amounted from PPC globally has made a substantial dent in the market. The total PPC fraud loss for the U.S. in 2019 was $7,700,000,000 and $9,060,800,000 in 2020. By the end of 2020, the expected loss for the largest eCommerce sector was $3.8 Billion on PPC campaigns. This was based on the 17% fraudulent clicks that were found across multiple eCommerce campaigns. Dr. Cavazos shared even though global web sales amounted to an astounding $3.4 trillion in 2019, the projected loss from PPC fraud is still a sizeable amount. Despite the global loss, paid search remains the most-used digital advertising format bringing in 47% of total digital revenues.
The rise of PPC platform spending has opened a new route for commitment of fraudulent activity. Each platform experiences their own issues with fraudulent activity making it difficult to recognize. Ending PPC fraud has become a top priority when it comes to enhancing and augmenting future campaigns. While PPC has been a successful marketing tactic, it poses risks for fraudulent behavior requiring an understanding of the consequence of the use of PPC and steps to be taken to minimize those risks. Dr. Cavazos believes these losses are borne by businesses making the smaller ones most vulnerable to suffering PPC fraud.
Our very own Research Associate Proma Paromita recently participated in an online training course for Stata. Stata is an integrated statistical software package that provides services for data manipulation, visualization, statistics, and automated reporting.
Here at EmployStats our researchers are always working with huge data sets that need to be analyzed and formatted. This course provided Proma with a better understanding of Stata programming and insight on how to more efficiently dissect large quantities of data.
In a sit-down interview Proma discussed her experience and general layout of the course. She explained the scaffolding of course content beginning with the basics and increasing with complexity as the course continued. Proma described the course as concise with practical examples resulting in a perfect tool to utilize for future Stata programming. Stata offers many resources on its website and YouTube channel to help individuals navigate challenges by accessing helpful information.
As a takeaway from the course Proma believes understanding the syntax is more beneficial than memorizing it. Additionally, she stressed it is essential to understand the data that you are working with in order to produce tangible results.
This holiday season, EmployStats had the opportunity to participate in the Boys & Girls Clubs of San Antonio annual Reindeer Brigade. As families continue to navigate recovery from these challenging past 18 months, many are still working to recover, making this year’s program more important than ever. To help spread some holiday cheer, EmployStats donated to twelve children, making their holiday wishes come true. Our company is a proud donor and encourages others to participate. Happy holidays from EmployStats!
Emma received her Bachelor of Arts in Communication from Texas A&M University in the year of 2021. She enjoyed her Intro to Social Media and Crisis Communication courses. She finished up her last semester as a Teaching Assistant for a Research Methods course that she had taken previously that semester.
Emma’s favorites include:
Hobbies:
Fashion
Reading
Discovering new places to eat
Types of Movies and Books:
Horror Movies
True Crime/Young Adult Novels
Favorite Book/Podcast:
A Stolen Life by Jaycee Lee Dugard
Crime Junkie
Favorite Foods:
Sushi
Italian food
We are extremely thrilled to have Emma on our team. We offer our warmest welcome to our newest team member.
