Tortious interference and the value of social media ‘likes’

like_us_on_facebookPlaintiff credited with getting The Game back on cable television and helping the program, alleges tortious interference, breach of contract, and copyright infringement by BET.

The damages detailed in the complaint include:

* An economic loss associated with the 5 million likes that the plaintiff had accumulated on he Facebook page dedicated to the show The Game.  Based on a study by Vitrue, the complaint puts the value of the likes at about $1.2 million.  The plaintiff alleges that BET interfered with the operation of her fan Facebook page.

*$2,000 to $3,000 per week income from third party from website traffic generated from her Facebook page dedicated to the show

*$300 to $500 per post (10-20 post per week) income from third party from post about the show and her Facebook page dedicated to the show.

*Google AdSense revenue

*Amazon revenue

The complaint detailing the allegations filed in U.S. District court in the Southern District of Florida, Case No: 0:13-cv-61582 can be accessed here: mattocks v BET

Learn more by clicking on the ABA Journal’s tweet below:

https://twitter.com/ABAJournal/status/401413076685037568